Seth Godin had another thought about customer relationship management, he set it out in his version of seths blog, dated September 22, 2009.
Given the choice between acknowledging that your customer is upset or proving to her that she is wrong, which will you choose?
You can be right or you can have empathy.
You can't do both.
It's not the nature of capitalism to need to teach people a lesson, it's the nature of being a human, we just blame it on capitalism. In fact, smart marketers understand that the word 'right' in "The customer is always right" doesn't mean that they'd win in court or a debate. It means, "If you want the customer to remain a customer, you need to permit him to believe he's right."
Read more: Win the fight, lose the customer
